
This from People Magazine.
Sarah Palin: From running mate to Time's runner-up
In considering her for Person of the Year, the magazine calls the Alaska governor 'a one-woman rescue team for the Republican ticket.'
By Andrew Malcolm
December 21, 2008
Completely ignoring Al Gore because he'd already won the world's other top two prizes -- the Nobel and Oscar -- and pretty well rested on his warming climate laurels this year, Time magazine has chosen Alaska's Republican Gov. Sarah Palin as a runner-up Person of the Year.
Along with French President Nicolas Sarkozy and Secretary of the Treasury Henry M. Paulson Jr.
Also director Zhang Yimou.
The immense individual honors were created by the aging weekly magazine many years ago to help sell copies in a normally very slow year-end period for news and sales.
At one point in history, this issue actually made news and people talked about it, if there wasn't much else going on.
But being in Time's year-end edition can also be a dangerous distinction. Many of Time's past Persons of the Year have died after receiving the honor -- for instance, Adolf Hitler and Josef Stalin. Also President Eisenhower.
Sarkozy was obviously chosen a runner-up because of his wife's beauty and his ability to get French fries back on the menu in Congress.
Paulson was chosen for reasons that have something to do with the financial mess and still being unable to identify the mortgages of dubious value but being incapable of doing that in a very quiet, behind-the-scenes kind of way that didn't cause complete market panic because no one really understands the numbers stuff anyway.
Also in recognition of Paulson's work, President-elect Barack Obama has decided to replace him with another numbers gnome.
Zhang's runner-up award needs no explanation. His accomplishments pretty much speak for themselves. So we won't.
Palin was picked because she almost single-handedly saved the Republican Party from total annihilation as its surprising vice presidential candidate.
Her selection by the old Arizona guy annoyed the nation's news media because they weren't ready and they think Washington is a qualifying experience for the White House now that Bill Clinton and the new guy have some.
So reporters wrote a lot about Palin's children and a future son-in-law and her baby with Down syndrome, and they jumped all over her effort to help salvage the 2008 women's clothing sales, as if that was a bad thing for the struggling economy.
Time calls hers "the most astonishing political debut in modern times" and says the 44-year-old mother of five -- who upset a corrupt GOP party establishment in a place many people don't ever want to visit -- was "a one-woman rescue team for the Republican ticket."
Which, you may have heard, lost anyway.
In fact, Palin's Republican National Convention speech before a record TV audience electrified the party at a somnolent time of late summer.
Time, like all print, online and broadcast media, knows the magnetic draw of Palin's mere mention among fans and foes. Putting Sarah Palin's name in a headline and adding Sarah Palin photographs draw thousands of people, even if they haven't a clue about her politics. Sarah Palin is simply great for the media business. The more photos the better too.
"Saturday Night Live" had its best ratings in 14 years the night it had the real Sarah Palin on. By golly, she just has a presence.
Time says it'll be interesting to see what happens to Palin's political evolution now and whether she emerges with a viable conservative philosophy beyond a beguiling but fiscally responsible wink.
Although many prominent Republicans campaigned for Saxby Chambliss in the recent Georgia Senate runoff, it wasn't until Palin spent a day there that Chambliss actually won easily over a Democrat endorsed by Obama and Gore.
At the same time as it announced its Person of the Year runners-up, Time also revealed its winner, the same guy Ebony already picked.
For more Top of the Ticket, go to latimes.com/ticket.
(There were) "raspberry and pecan tartlets, Russian teacakes, chocolate crinkles, dark chocolate almond roca, plus plates and plates of fudge. Along one wall, visitors could view gingerbread houses created by sixth-graders at Dzantik’i Heeni Middle school, including a gingerbread Eiffel Tower and a gingerbread tree house.”
Little Trig joined in on the celebration dressed in an adorable Santa outfit and little Piper was reportedly welcoming guests in her bare feet but nonetheless wearing a fashionable holiday dress."
By: Charles Mahtesian
November 29, 2008 04:20 PM EST
Three weeks after the Republican ticket suffered a sweeping defeat at the polls, Sarah Palin continues to dominate search engine queries, cable news and online video sites.
The only American politician who generates comparable interest is President-elect Barack Obama. No one else is close.
Palin was the most popular Lycos search from the week she joined the ticket continuously through last Sunday, some two weeks after the election, when she was dethroned by Paris Hilton, the celebutante whom John McCain famously compared to Barack Obama.
The Alaska governor now ranks fourth, just one spot below Obama, on the weekly Lycos 50 list.
“People are still searching for her in record numbers,” said Kathy O’Reilly, a spokeswoman for Lycos. “How bizarre is that? Obama is the president-elect after the most historic election of all time and you’d think he would be dominating search activity and he only now is going ahead of her.”
Palin has been the subject of intense online fascination since her introduction as the Republican nominee on Aug. 29. In September, the Anchorage Daily News reported a 928 percent spike in traffic, according to Nielsen Online. Her mid-October “Saturday Night Live” appearance drove the show’s highest rating in 14 years, and her Oct. 2 debate with Joe Biden was the most watched vice presidential debate ever — drawing more viewers than any of the three presidential debates between McCain and Obama.
The scope of the GOP ticket’s loss — and the role her critics assigned to her in that defeat — hasn't cooled interest in Palin. She ranked as the No. 2 top news search at Ask.com this week and No. 2 (after Obama) among newsmakers on the AOL 2008 year-end hottest searches list, and she occupied two slots on Politico’s list of the site's 10 most searched terms. Palin also ranked fourth among Yahoo searches, behind “Black Friday,” a Czech model and a contestant on the hit television show “Dancing with the Stars.” She was the only politician on the Yahoo top 20 list.
A recent YouTube clip that featured her being interviewed while, unbeknownst to her, a turkey was slaughtered in the background was the site's most-viewed clip over the last week. Two of the top 10 video moments of 2008, according to Truveo, an online video search engine, also involve Palin — a “Saturday Night Live” skit that mocks her and the governor’s ill-fated interview with Katie Couric of CBS.
“It’s astounding that someone who should have faded into the background after the election is not only making headlines but being searched for in record numbers online,” said O’Reilly. “People still have a fixation with her, for whatever the reason.”
Palin's continuous presence in the news has played a role in the unabated levels of search activity. First she was buffeted by anonymous criticism from the McCain camp after the ticket's defeat, then she cut a high profile at the Republican Governors Association meeting one week later. In between, she sat for an interview with Greta Van Susteren of Fox News and delivered the show's largest audience of the year.
According to the Project for Excellence in Journalism, Palin was the second-leading newsmaker for the week of Nov. 10-16, trailing only Obama and ranking ahead of President Bush, Sen. Hillary Rodham Clinton and McCain in the number of stories about her.
“As long as she’s still in the mainstream media, it will continue to fuel her presence online. She’s sort of fanning the flames just by showing up,” said Phil Noble, president of PoliticsOnline and a pioneering consultant in online politics. “The other issue is that at some point people become permanent celebrities. She may have just reached that status.”
The polarizing role she played in the presidential campaign may also be driving the enduring fascination with all things Palin.
“People are projecting their values onto Sarah Palin, and in some sense, she reflects them back,” said Mark Corallo, a Republican media strategist. “She’s a conservative, she’s young, and she’s attractive. She speaks to something that’s been missing from the Republican Party.”
David All, a Republican new media consultant, notes that the uninterrupted attention offers Palin an unprecedented political opportunity even if a good portion of the curiosity comes from her detractors.
“There’s a heckuva lot of wind out there for Sarah Palin. Now she has to put up a sail to catch it,” he said. “She can use that Internet bully pulpit to help change the hearts and minds of folks. She has a unique opportunity to build up something massive.”
November 9, 2008 --
SARAH Palin won't be vice president, but she won the hearts of talent scouts and literary agents who are scrambling to sign her to multimillion-dollar contracts.
CAA, ICM, William Morris, Paradigm and other agencies "smell books, talk shows and commentary for Fox and CNN" as possibilities for the Alaska governor, West Coast PR man Hal Lifson told us.
"There are several of our imprints who are eager to talk to Governor Palin," Random House spokesman Stuart Applebaum said. "She clearly has a constituency and we know books by conservatively-centered politicos usually sell very, very well."
Public-relations powerhouse Howard Rubenstein added, "She's poised to make a ton of money." But he warned, "She ought to keep an eye on what her goals are for 2012. If she plays a game and looks foolish, if she sounds like she doesn't know what she's talking about - like saying Africa is a country - she may talk herself out of a political job."
Linda Mann, president of Mann Media, which books celebrities and fashionistas for TV, noted, "Her buzz is incredible. She has car-wreck appeal. You're compelled to watch, hoping she'll say the dumbest things possible. I'd propose a show combining her love of fashion and lack of brainpower - 'Project Dumbway.' "
What kind of money can Palin expect? "That's an interesting question because everybody will compare what she gets to the book deal Tina Fey reportedly made - $6 million," said one high-ranking publishing source. "No matter what it is, the betting is she'll sign a deal by the end of the month."
One agency not expected to pursue Palin is Endeavor, for the simple reason that its founder, Ari Emanuel, is a rabid Democrat and brother of Illinois Congressman Rahm Emanuel, who has been tapped as Barack Obama's chief of staff.